Self-proclaimed music marketing master Michael Brandvold writes a very good blog on music marketing, but I’d say he cinched his title with his “2000 Things to Generate 20,000 Fans” post. It’s an evolving list, of course, but he already has 60 ideas down, and they’re all good.
Michael is careful to say that not all of his ideas will work for you, and not all of them are easy. Furthermore, he defines generating a fan as actions that meet one (or more) of the following:
- A brand new fan who has never followed you before.
- Engaging with existing fans to get them to participate.
- Engaging with existing fans to get them to convert on an action.
Here are just a few of the ones generated so far, along with some of my own. Be sure to visit Michael’s article to get more information about each idea.
- Reply to Tweets that mention you. This is just good manners.
- Select a fan of the week. We all wanted to be lunch line leader in school, right?
- Share the stories behind your songs.
- Start a blog about your musical experience. Folks like to know more about the people they like.
- Blog/v-log/Tweet your studio experiences.
- Tweet/blog about things other than your shows. Be interesting.
- Phone some of your fans to thank them for showing up. Nice personal touch.
- Send handwritten thank-you cards to fans thanking them for their support. A really nice personal touch!
- Have a design a T-shirt contest.
- Get a radio station to plug your Name The Band contest. One of the bands I was in did this, with great results.
- Have a Studio VIP contest. Come on, we ALL would love to see one of our favorite bands in a session!
- Create a lyrics board on Pinterest.
- Write for music-related blogs and mention your website.
- Take pictures at the gig (or have someone else do this). Post them on your blog and invite fans to add comments.
- Video testimonials given by fans at the gig. Post them on your website.
- Find a different angle for the show. Find some different ways to get folks involved in the show. Maybe you could film a music video at the venue, or let fans write the set list. Could you do an unplugged first set? Get folks to show up by making the show stand out among the others.
- Don’t overplay the same town or venue. You get too predictable that way.
- Get a street team together. This is a group of fans that will promote your show on their social media platforms and send emails to their friends. If their enthusiasm is contagious, you’ll get some more fans at your gigs.
- Make a YouTube video out of several Vine videos shot by fans on cell phones.
- Issue a press release for every gig.
- Get a radio station to give out free tickets. Perhaps they’ll do an interview.
- Incorporate other artists into your act. Find a comedian who can warm up the crowd for you.
So how about it? Do you know some cool marketing trick to get more fans to the shows? Please comment and share how that has worked for you!