How To Contact 4,320 New Customers

I see no reason why this method will not keep a musician as busy as he wants to be. If you perform in the evenings, schedule calls for the mornings, with an hour in the afternoons for callbacks.

And don’t hide behind social media, expecting it to do the job for you. It’s important, but it’s no silver bullet.

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I learned this sales lesson years ago when I was selling automobiles. I have since taught this to many salespeople. Try it for 21 days.

Look at the telephone on your desk. That telephone represents $100,000 in sales each year. The telephone is your friend, even though the voice on the other end will say “No” more often than “Yes.” This lesson helps you manage that important sales asset.

Before I get started, consider this: stockbrokers are just telemarketers. They make hundreds of phone calls everyday. Sales trainers in that industry teach them how to use the telephone efficiently. If you figure that the first two hours of the day are spent drinking coffee, following-up work from yesterday, and catching up on the office gossip, then don’t even worry about making telephone calls then. Stockbrokers work in blocks of time. They will assign two hour segments of time where they…

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