21st Century Music

Amanda Tessier writes that traditional radio is one of the best methods of launching a new artist. So how do you get your music on the airwaves? Cultivate and grow your fan base.

Amanda Tessier

A survey was completed by a professor in a marketing class regarding the students’ media habits. Much of the data was to be expected; twenty-somethings receive a vast majority of news via the Internet or social media. Television viewing has moved online, particularly to platforms such as Hulu or Netflix. The most surprising category to me was the fragmented radio section; most people had completely abandoned traditional radio. Additionally, college students in a city are rarely driving cars–an activity they said involved more traditional radio. The fastest ways to get around Boston are by foot and by MBTA, and most travelers have earbuds on and iPhones on. Pandora, Spotify, Songza, and iTunes have taken combined control, but each one individually owns only a small portion of the audience.

The complaints about traditional radio included excessive advertising, repetition of songs, and lack of choice in music selection. All the applications mentioned solve those…

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