Jay -Z and the Holy Grail

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Unbelievable. Just unbelievable.

Hailed by some as a masterstroke of marketing, Jay-Z’s new album, Magna Carta Holy Grail is nothing more than a blatant ploy to acquire the holy grail of big data from those who download the app from Samsung.

Why does Jay need your GPS location? Your contacts? Phone records? Network access? Really! Forget Ed Snowden and the NSA. Americans are a greater risk to themselves from themselves if they grant this app full permissions.

And shame on Jay for selling out in such a major way. There isn’t one other rapper who has done anything like this. In fact, no other artist in any other genre has gone after so much personal information so unashamedly. And the punch line is that if this works, it’ll be the new business model.

Fight the future. Don’t open this Pandora’s box.

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Image source: http://www.gawker.com

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