Jay-Z/Samsung – The Lefsetz Letter
Bob Lefsetz, the no-holds-bared music industry commentator, is at it again, and this time he slams Jay-Z for selling his music out to the corporations. Samsung is giving away his latest album for free to those who use their smartphones; the album will instantly go platinum as a result. Lefsetz argues that marketing ploys such as this one mean the focus has shifted away from the music and toward the novelty of the stunt. And the problem with stunts is that they’re only good once.
Between about 1999 and 2004, there was a lot of exceptional music made by a lot of talented artists, who, thanks to new and affordable recording equipment, were able to make the music they wanted to make. ADATs reigned supreme in the 90’s, but they would give way to the more powerful (and less expensive) DAWs of the 21st century. Facebook and Twitter (circa 2003 – 2006) helped artists spread the word. But the core power tools for promotion and dissemination online simply did not yet exist. Andrew Dubber argues it’s time to give that lost music the chance it never really got.
Steven Tyler, Joe Perry Inducted Into Songwriters Hall of Fame – Rolling Stone
Other honorees included Elton John and Bernie Taupin (recipients of the Johnny Mercer Award for lifetime achievement), Foreigner, Billy Joel, and Berry Gordy (honored by Smokey Robinson with the 2013 Pioneer award).
Why Your Local Music Scene Sucks – Music Marketing [dot] Com
You can’t get fans to support you just because they’re in the same area code, says David Hooper. They don’t owe it to you to buy your music; you have to give them a reason. It has to be good. And if it is, you’re halfway there. Do unto others and set the example, Hooper adds: go out and see other acts. Get the ball rolling, and you’ll soon have the following you want.
The Average iTunes Customer is Spending Less – Billboard
Apple recently announced it had 575 million iTunes accounts, compared with 100 million in September of 2009. While that sounds impressive, a closer look at the numbers shows that more people are actually spending less, bringing the dollar value of each account down from $74 in 2009 to $40 today. Glenn Peoples discusses what this means to Apple and the music industry.
The Evolution of Music Tech – SoundCtrl
“In just the past decade, the advent of innovative, volatile and disruptive music technology continues and is accelerating – pushing the industry to accommodate a consumer base that is empowered, hyper-connected, and always-on.” This fascinating timeline shows how this technology snowballed as the public demanded more.
It’s not an ornate instrument, as one might expect, but rather a plain, “workhorse fiddle” made in Bavaria. It and the master’s viola are kept at the Salzburg Mozarteum under heavy security. They were finally brought to the United States for the first time, on separate flights, and with a nondescript security detail. Still, all of the arrangements for the Boston and New York concerts were worth it to Miloš Valent, who said holding Mozart’s viola “is something extremely personal.”
Independent Radio In the Digital Age – Engadget
Independent radio stations WFMU and KCRW belong to no corporations and answer to no one but the listeners themselves. They have survived media consolidation and an internet revolution. Their bi-annual pledge drives show they were into crowdfunding well before Kickstarter, and it’s allowed for some fiercely independent programming. Their format? “We specialize in playing hippy noise music that people hate,” replies WFMU’s general manager.
Even though Twitter #Music didn’t live up to the hype, Twitter is still critical to your marketing game plan. Among other things, the micro-blogging platform allows you to plug into your musical niche quickly and easily, thus allowing you to build relationships with industry leaders. Twitter also enables musicians to find and engage with potential fans.
The Digest is a weekly feature of the Sketchbook blog that provides an annotated listing of links to relevant articles about events, trends, people, and things that have a direct impact on musicians. If you find The Digest useful, or if you want to suggest improvements, please let me know. Also, if you have content you’d like to see included, please send a message via Twitter or Facebook. And share the love by passing The Digest on via email or social media.