The Digest – March 23, 2013

fire saleIs the $1.99 Album the Next Big Thing for Musicians? Digital Music News

On February 26th, Amazon decided to offer several albums at the fire sale price of  just $1.99, including Bruno Mars’ latest album, Unorthodox Jukebox, and Macklemore & Ryan Lewis‘ The Heist. As both albums had been out for more than four weeks, they promptly climbed up the Billboard 200 chart. But who will pay the artists’ royalties? Or will that change, too?

Emerging Trends in Social Media, and How They’ll Impact Music Music Think Tank

Obviously, mobile devices and apps will gain importance to musicians in 2013, with increased emphasis on email marketing to mobile users. Band websites that are not now optimized for mobile browsing will ultimately cost their owners fans and revenue. And thinking beyond the obvious ways we connect to the web needs to be part of a band’s marketing strategy.

Musicians Accused of Buying Virtual Fans on YouTube BBC Newsbeat

A US-based data monitoring company reports that artists are buying followers and comments in order to bolster their image with the music industry. Is such a practice ethical? Doesn’t it cheapen the music? That’s debatable, but apparently the scheme works well enough for Justin Bieber, who was outed after his YouTube video views surged into the millions.

Songwriters: Find Your Natural Audience Music Think Tank

What’s the difference between Taylor Swift and Nick Cave? Ms. Swift is a pop artist, while Mr. Cave is what the industry calls a niche artist. And you can use these two extremes to figure out where your music lies. Ask yourself who you are, and if your music is more mainstream or more indie. And remember, you’re the mirror of your audience. They’ll come to see themselves in your music.

Unwanted Electronic Gear Rising in Toxic Piles The New York Times

e-waste-dump-nigeriaOld cathode ray tube monitors used to be an easily recyclable item. Not anymore. Since the arrival of the flat screen monitor, the CRTs have become fodder for warehouses, overseas waste shipments, or landfills here. And, as reported in another Times story, unwanted pianos are also finding permanent retirement at the dump. Maybe I should shop for gear there instead of the local music superstore.

Transitioning From Covers to Originals The Big Picture Music Production Blog

If your band has been playing out for a while, chances are one of the members has suggested writing and performing a few original tunes. Problem is, you’re known for being a great cover band. How do you make the transition? Bobby Owsinski offers four good suggestions as to how morph into an original act. One of the secrets? Don’t sound like the record.

Tips For a Great Recording Session Galaris Music Industry Directory

studioIt should go without saying that you need to practice outside the studio. A well-rehearsed band not only saves more money on studio time, but also brings more energy to a session than one still trying to work out parts. Galaris also recommends bringing spares of everything, getting used to a click track, and not believing you can fix it in the mix.

Ten Ways to Unclutter Your Band’s Website Bandzoogle

Exactly how many social media feeds do you need on your website, anyway? Will 40 pictures of the lead singer taken at the same gig really add gravitas? And while you’re cleaning up your website, ditch the guestbooks and hit counters. An uncluttered web presence is your friend.

The Digest is a weekly feature of the Sketchbook blog that provides an annotated listing of links to relevant articles about events, trends, people, and things that have a direct impact on us as musicians. If you find The Digest useful, or if you want to suggest improvements, please let me know. Also, if you have content you’d like to see included, please send a message via Twitter or Facebook. And share the love by passing The Digest on via email or social media.


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