If you’re a bandleader with little to no experience in booking shows, this guest blog by Deron Wade is for you. I talked with Deron on LinkedIn a few weeks back, and the conversation turned to booking gigs. He asked if I would take a look at an article he wrote for Tune Cube, and I agreed. Turns out it’s loaded with great advice for those who are relatively new to the art of booking the gig. I have reprinted it below, with his gracious permission.
Booking Gigs? Some Magic Tips to Help You Out!
Your band has been playing in front of your friends and they love your music….
You are a solo singer/songwriter now comfortable enough to sing in front of a crowd, play your guitar and put on a show without knocking the mic-stand over……
You’ve been taking your beats to the streets and now you’re ready to take your rap game to a whole new level……
In every situation, you are ready to start booking shows, but where do you begin?
Know your niche market
Your niche market = who you are selling your music to.
“Wait a minute, what does selling my music have to do with booking a gig?”
You need to have a venue that supports the atmosphere of your music (What’s the stage set up like?) and has a demographic of listeners that like what you do. For instance: If you are an acoustic artist, is it a smart decision to play a venue that has a huge heavy metal following? Probably not. In everything you do, you should be asking yourself, “How is my time being spent here? Is this going to be a valuable experience for me?”
I can’t count how many times music artists have come up to me and complained that the venue took advantage of them. When I ask, “Well, what did you want from the venue?” Their response is, “We wanted to play.”
“Didn’t you play?”
“Well yeah, but there wasn’t any one there and then they had us get off after three songs.” Continue reading “Got Gigs? Here’s How to Get Them”