21st Century Music

•April 8, 2014 • Leave a Comment

Robert W. Oliver:

Amanda Tessier writes that traditional radio is one of the best methods of launching a new artist. So how do you get your music on the airwaves? Cultivate and grow your fan base.

Originally posted on Amanda Tessier:

A survey was completed by a professor in a marketing class regarding the students’ media habits. Much of the data was to be expected; twenty-somethings receive a vast majority of news via the Internet or social media. Television viewing has moved online, particularly to platforms such as Hulu or Netflix. The most surprising category to me was the fragmented radio section; most people had completely abandoned traditional radio. Additionally, college students in a city are rarely driving cars–an activity they said involved more traditional radio. The fastest ways to get around Boston are by foot and by MBTA, and most travelers have earbuds on and iPhones on. Pandora, Spotify, Songza, and iTunes have taken combined control, but each one individually owns only a small portion of the audience.

The complaints about traditional radio included excessive advertising, repetition of songs, and lack of choice in music selection. All the applications mentioned solve those…

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How To Contact 4,320 New Customers

•April 8, 2014 • Leave a Comment

Robert W. Oliver:

I see no reason why this method will not keep a musician as busy as he wants to be. If you perform in the evenings, schedule calls for the mornings, with an hour in the afternoons for callbacks.

And don’t hide behind social media, expecting it to do the job for you. It’s important, but it’s no silver bullet.

Originally posted on coppellpianoshop:

I learned this sales lesson years ago when I was selling automobiles. I have since taught this to many salespeople. Try it for 21 days.

Look at the telephone on your desk. That telephone represents $100,000 in sales each year. The telephone is your friend, even though the voice on the other end will say “No” more often than “Yes.” This lesson helps you manage that important sales asset.

Before I get started, consider this: stockbrokers are just telemarketers. They make hundreds of phone calls everyday. Sales trainers in that industry teach them how to use the telephone efficiently. If you figure that the first two hours of the day are spent drinking coffee, following-up work from yesterday, and catching up on the office gossip, then don’t even worry about making telephone calls then. Stockbrokers work in blocks of time. They will assign two hour segments of time where they…

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At SXSW, It’s An iTunes World

•March 16, 2014 • Leave a Comment

Robert W. Oliver:

Is the album dead? Has ithe CD become a digital dinosaur, replaced by streaming services such as Spotify? While it looks that way for the rest of us, bands say no: the album represents “a collection of work from a particular period in their career.” But even as bands organize their work on a CD, they must learn to cope with a fan base that would rather stream the music than own it.

Originally posted on Fortune Tech: Technology blogs, news and analysis from Fortune Magazine:

By Jim Dalrymple, Austin

Soundgarden’s Chris Cornell films the audience with his iPhone. Photo: Richard Kerris.

Soundgarden’s Chris Cornell films the audience with his iPhone. Photo: Richard Kerris.

FORTUNE – You might think that the music album died when iTunes caught on, letting customers buy the songs they want — and only those songs — for $0.99 apiece. But that’s not how the headliners at Apple’s (AAPL) iTunes Festival in Austin, Texas, see it.

I’ve spoken to a number of musicians this week about the digital music market and what it’s like selling their songs on iTunes, and to my surprise they are still focused on the album. They see it as a collection of work from a particular period in their career.

“I think what’s changed is how young people approach it,” says Soundgarden’s Chris Cornell. “Sometimes people are less likely to sit and listen to an entire album, but we are clearly an album-oriented band. I don’t see us…

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Playing Music from Memory: Pt 1 of 3

•March 15, 2014 • Leave a Comment

Robert W. Oliver:

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“Performing from memory indicates a deep understanding and internalization of the music,” says Michael Griffin in the first of his three-part series, Playing Music From Memory. Memorization, which leads to a more intimate connection with both music and audience, is a skill that can be learned.

Originally posted on Learning Strategies for Musical Success:

For musicians, an ability to play from memory opens up the world of practising via the imagination, which grants freedom from notation. Performing from memory indicates a deep understanding and internalization of the music. Playing from memory involves performing a piece one has learned as a result of rehearsing with notation, to the point where notation is no longer required as a guide. Some musicians claim that memorization allows them to develop their expressive ideas more freely and to communicate those ideas more effectively. One study found that an audience with musical training rated memorised performances higher in terms of communicative ability. An audience feels a greater connection when notation and music stands are omitted, and when distractions such as page turning are not an issue.

Playing from memory is a skill that should be encouraged during lesson time. Young musicians can start by memorizing easy pieces they like, as…

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Why We Play

•January 30, 2014 • 1 Comment

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I ran across this post on tumblr by the blogger radiantscape on the Hunaid blog, and I had to share it. “Evolution” is a wonderful tribute to artists and explains well why we continue to pursue our “irrational” craft in a rational world. (Or is it the other way around?)

The photo is the one used in the article, which is reprinted in its entirety below. To view the post in tumblr, click here.

Evolution

What makes people stand on the streets for hours, play their heart out for a paltry few dollars, in the cacophony of tourist, shoppers, families, office goers, and many more oblivious pedestrians. And at the end of the day carry their huge load to hopefully a roof, or somewhere, they can recharge for another day.

This is not just a portrait of an artist on the busy street corner, but the artist within all of us. We pour our heart out to our art, without expecting anything in return, like a mother giving birth is one of the most painful but blessed experience, we go through this every day. Art is the impression of our emotions, our hopes, our disappointments, our heart breaks, but we must go on to express it, we can’t stop its birth, we cant get attached to it, we need to get through this labour every day, producing ever more and better. We are sometimes called selfish, sometimes attention deficit, absorbed in our own world and not worthy of making a living, by the rational world of people, who equates everything with money, position and status. Imagine a monochrome world of rational people with no colors of art? Would you like to live in it?

Go hug the creative within you today, they are the organic breed in this synthetic world.

Sketchbook: 2013 In Review

•December 31, 2013 • Leave a Comment

The WordPress.com stats helper monkeys prepared a 2013 annual report for my blog. Check it out!

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,500 times in 2013. If it were a cable car, it would take about 58 trips to carry that many people.

Click here to see the complete report.

Fresh Ways to Generate Fans

•November 19, 2013 • 4 Comments

Note: I’ve updated this post twice since it was originally published last October. Thanks to an article by Simon Tam of Last Stop Booking, the list is up to 22 fresh ways to get more fans!

Self-proclaimed music marketing master Michael Brandvold writes a very good blog on music marketing, but I’d say he cinched his title with his “2000 Things to Generate 20,000 Fans” post. It’s an evolving list, of course, but he already has 60 ideas down, and they’re all good.

Michael is careful to say that not all of his ideas will work for you, and not all of them are easy. Furthermore, he defines generating a fan as actions that meet one (or more) of the following:

  1. A brand new fan who has never followed you before.
  2. Engaging with existing fans to get them to participate.
  3. Engaging with existing fans to get them to convert on an action.

Here are just a few of the ones generated so far, along with some of my own. Be sure to visit Michael’s article to get more information about each idea.

  1. Reply to Tweets that mention you. This is just good manners.
  2. Select a fan of the week. We all wanted to be lunch line leader in school, right?
  3. Share the stories behind your songs.
  4. Start a blog about your musical experience. Folks like to know more about the people they like.
  5. Blog/v-log/Tweet your studio experiences.
  6. Tweet/blog about things other than your shows. Be interesting.
  7. Phone some of your fans to thank them for showing up. Nice personal touch.
  8. Send handwritten thank-you cards to fans thanking them for their support. A really nice personal touch!
  9. Have a design a T-shirt contest.
  10. Get a radio station to plug your Name The Band contest. One of the bands I was in did this, with great results.
  11. Have a Studio VIP contest. Come on, we ALL would love to see one of our favorite bands in a session!
  12. Create a lyrics board on Pinterest.
  13. Write for music-related blogs and mention your website.
  14. Take pictures at the gig (or have someone else do this). Post them on your blog and invite fans to add comments.
  15. Video testimonials given by fans at the gig. Post them on your website.
  16. Find a different angle for the show. Find some different ways to get folks involved in the show. Maybe you could film a music video at the venue, or let fans write the set list. Could you do an unplugged first set? Get folks to show up by making the show stand out among the others.
  17. Don’t overplay the same town or venue. You get too predictable that way.
  18. Get a street team together. This is a group of fans that will promote your show on their social media platforms and send emails to their friends. If their enthusiasm is contagious, you’ll get some more fans at your gigs.
  19. Make a YouTube video out of several Vine videos shot by fans on cell phones.
  20. Issue a press release for every gig.
  21. Get a radio station to give out free tickets. Perhaps they’ll do an interview.
  22. Incorporate other artists into your act. Find a comedian who can warm up the crowd for you.

So how about it? Do you know some cool marketing trick to get more fans to the shows? Please comment and share how that has worked for you!

 
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