Unethical Questions to ask in the music industry

•April 20, 2014 • Leave a Comment

Robert W. Oliver:

There is something wrong with the music industry if it considers paying its interns to be taboo. While you can’t succeed in music without passion, it is equally true that you can’t take passion dollars to the bank.

Originally posted on Alla Nadtocheva:

FreeLabor

A review of a panel discussion from “Envisioning 21st Century Music Business Models” event on the topic of “Ethics and the New Music Industry”.

The event took place on Thursday evening at a packed David’s Friend Recital hall at famous alma mater of musicians, Berklee College of music in Boston. The topic for discussion was primarily focused on ethical dilemmas of the industry. Experts in the field such as Marci Allen (Founder/ President, MAC presents), Melissa Ferrick, (Artist, Musician, Mpress Records), Amanda Arrillaga (director of copyright administration for RCA) and Jay Sweet (Principal/ Co-Founder, Sweet & Doggett Producer, Newport Folk Festival) shared their opinions and thoughts on most questionable matters of ethics in music business. If you are not familiar with the term and the concept of implementing ethics in music business, it’s easy to describe it as morals of the community (ex. artist management company) that makes decisions…

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21st Century Music

•April 8, 2014 • Leave a Comment

Robert W. Oliver:

Amanda Tessier writes that traditional radio is one of the best methods of launching a new artist. So how do you get your music on the airwaves? Cultivate and grow your fan base.

Originally posted on Amanda Tessier:

A survey was completed by a professor in a marketing class regarding the students’ media habits. Much of the data was to be expected; twenty-somethings receive a vast majority of news via the Internet or social media. Television viewing has moved online, particularly to platforms such as Hulu or Netflix. The most surprising category to me was the fragmented radio section; most people had completely abandoned traditional radio. Additionally, college students in a city are rarely driving cars–an activity they said involved more traditional radio. The fastest ways to get around Boston are by foot and by MBTA, and most travelers have earbuds on and iPhones on. Pandora, Spotify, Songza, and iTunes have taken combined control, but each one individually owns only a small portion of the audience.

The complaints about traditional radio included excessive advertising, repetition of songs, and lack of choice in music selection. All the applications mentioned solve those…

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How To Contact 4,320 New Customers

•April 8, 2014 • Leave a Comment

Robert W. Oliver:

I see no reason why this method will not keep a musician as busy as he wants to be. If you perform in the evenings, schedule calls for the mornings, with an hour in the afternoons for callbacks.

And don’t hide behind social media, expecting it to do the job for you. It’s important, but it’s no silver bullet.

Originally posted on coppellpianoshop:

I learned this sales lesson years ago when I was selling automobiles. I have since taught this to many salespeople. Try it for 21 days.

Look at the telephone on your desk. That telephone represents $100,000 in sales each year. The telephone is your friend, even though the voice on the other end will say “No” more often than “Yes.” This lesson helps you manage that important sales asset.

Before I get started, consider this: stockbrokers are just telemarketers. They make hundreds of phone calls everyday. Sales trainers in that industry teach them how to use the telephone efficiently. If you figure that the first two hours of the day are spent drinking coffee, following-up work from yesterday, and catching up on the office gossip, then don’t even worry about making telephone calls then. Stockbrokers work in blocks of time. They will assign two hour segments of time where they…

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At SXSW, It’s An iTunes World

•March 16, 2014 • Leave a Comment

Robert W. Oliver:

Is the album dead? Has ithe CD become a digital dinosaur, replaced by streaming services such as Spotify? While it looks that way for the rest of us, bands say no: the album represents “a collection of work from a particular period in their career.” But even as bands organize their work on a CD, they must learn to cope with a fan base that would rather stream the music than own it.

Originally posted on Fortune Tech: Technology blogs, news and analysis from Fortune Magazine:

By Jim Dalrymple, Austin

Soundgarden’s Chris Cornell films the audience with his iPhone. Photo: Richard Kerris.

Soundgarden’s Chris Cornell films the audience with his iPhone. Photo: Richard Kerris.

FORTUNE – You might think that the music album died when iTunes caught on, letting customers buy the songs they want — and only those songs — for $0.99 apiece. But that’s not how the headliners at Apple’s (AAPL) iTunes Festival in Austin, Texas, see it.

I’ve spoken to a number of musicians this week about the digital music market and what it’s like selling their songs on iTunes, and to my surprise they are still focused on the album. They see it as a collection of work from a particular period in their career.

“I think what’s changed is how young people approach it,” says Soundgarden’s Chris Cornell. “Sometimes people are less likely to sit and listen to an entire album, but we are clearly an album-oriented band. I don’t see us…

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Playing Music from Memory: Pt 1 of 3

•March 15, 2014 • Leave a Comment

Robert W. Oliver:

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“Performing from memory indicates a deep understanding and internalization of the music,” says Michael Griffin in the first of his three-part series, Playing Music From Memory. Memorization, which leads to a more intimate connection with both music and audience, is a skill that can be learned.

Originally posted on Learning Strategies for Musical Success:

For musicians, an ability to play from memory opens up the world of practising via the imagination, which grants freedom from notation. Performing from memory indicates a deep understanding and internalization of the music. Playing from memory involves performing a piece one has learned as a result of rehearsing with notation, to the point where notation is no longer required as a guide. Some musicians claim that memorization allows them to develop their expressive ideas more freely and to communicate those ideas more effectively. One study found that an audience with musical training rated memorised performances higher in terms of communicative ability. An audience feels a greater connection when notation and music stands are omitted, and when distractions such as page turning are not an issue.

Playing from memory is a skill that should be encouraged during lesson time. Young musicians can start by memorizing easy pieces they like, as…

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Why We Play

•January 30, 2014 • 1 Comment

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I ran across this post on tumblr by the blogger radiantscape on the Hunaid blog, and I had to share it. “Evolution” is a wonderful tribute to artists and explains well why we continue to pursue our “irrational” craft in a rational world. (Or is it the other way around?)

The photo is the one used in the article, which is reprinted in its entirety below. To view the post in tumblr, click here.

Evolution

What makes people stand on the streets for hours, play their heart out for a paltry few dollars, in the cacophony of tourist, shoppers, families, office goers, and many more oblivious pedestrians. And at the end of the day carry their huge load to hopefully a roof, or somewhere, they can recharge for another day.

This is not just a portrait of an artist on the busy street corner, but the artist within all of us. We pour our heart out to our art, without expecting anything in return, like a mother giving birth is one of the most painful but blessed experience, we go through this every day. Art is the impression of our emotions, our hopes, our disappointments, our heart breaks, but we must go on to express it, we can’t stop its birth, we cant get attached to it, we need to get through this labour every day, producing ever more and better. We are sometimes called selfish, sometimes attention deficit, absorbed in our own world and not worthy of making a living, by the rational world of people, who equates everything with money, position and status. Imagine a monochrome world of rational people with no colors of art? Would you like to live in it?

Go hug the creative within you today, they are the organic breed in this synthetic world.

Sketchbook: 2013 In Review

•December 31, 2013 • Leave a Comment

The WordPress.com stats helper monkeys prepared a 2013 annual report for my blog. Check it out!

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,500 times in 2013. If it were a cable car, it would take about 58 trips to carry that many people.

Click here to see the complete report.

 
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